Humboldt-Universität zu Berlin - The Central Women's Representative

Our personal identity is made up of many puzzle pieces from age, gender, skin color to worldview and specific life experiences. It influences our decisions when starting and building a business from product design, business model to team selection. A better understanding of our own identity lets us avoid mistakes and blank spots, and better leverage our personal strengths and assumptions. This often allows us to better understand, explain and sell our decisions, company and product. In this workshop, we use an adapted diversity wheel for founders* to work out what personal identity is and why it plays an important role in founding. Using our own startup Equalista, we illustrate how identity can influence practical business decisions. Through practical exercises, participants will learn to explore and reflect on their own startup identity. What participants* can expect in the workshop: ● What is personal identity and the diversity wheel ? ● Why does personal identity matter in founding? ● What dimensions of identity are significant for founders? What is my founder identity? Many practical examples and exercises